Running an online store is exciting, but let’s be honest - figuring out how to get your customers to spend a little more can feel tricky. If you're using Shopify subscriptions, the good news is that there are tons of ways to boost your Average Order Value (AOV). Here are five simple, effective tips to help you increase AOV while keeping your customers happy. Let’s dive in!
1. Set a Free Shipping Threshold
Everybody loves free shipping, right? You can use that to your advantage! Here’s how it works: set a minimum order value for free shipping, just slightly above what your average customer currently spends. For example, if your AOV is $45, make free shipping available for orders over $50. That small nudge encourages shoppers to add more items to their cart so they can unlock free shipping. Plus, it’s a great way to reduce cart abandonment (when customers leave without completing their purchase).
2. Offer Subscription Discounts
When it comes to Shopify bundles and subscriptions, a little discount can go a long way. Give your customers a reason to stick around by offering discounts based on the length of their subscription. For example:
Monthly subscriptions: 10% off
Quarterly subscriptions: 15% off
Annual subscriptions: 20% off
These deals not only make customers feel like they’re getting a bargain but also encourage them to commit to larger, longer-term purchases. The longer the subscription, the higher your AOV!
3. Build a Subscription Box with Bundles
Who doesn’t love a good bundle? Bundling products together into subscription boxes is a fun way to boost AOV while giving customers a sense of value and convenience. For example, if you sell skincare products, you could create a subscription box with a face wash, moisturizer, and sunscreen. When customers see how much they’re saving compared to buying items individually, they’re more likely to go for it. Shopify bundles make this process super easy, and they’re a great way to stand out in a crowded market.
4. Use Upselling and Cross-Selling
Upselling and cross-selling are like the magic tricks of e-commerce. Upselling means suggesting a better, often pricier version of a product the customer is already looking at. Cross-selling is about recommending items that go well with what they’re buying. For example:
A customer subscribes to your monthly coffee delivery? Suggest a fancy coffee grinder as an add-on.
They’re buying a fitness subscription box? Recommend resistance bands or protein bars to go with it.
With a good subscription management tool, you can automate these suggestions so customers see them at just the right moment.
5. Reward Loyal Customers with Perks
Loyalty programs are a win-win. Your customers feel appreciated, and you get repeat business. You can reward subscribers with perks like:
Exclusive discounts after they spend a certain amount
Free gifts included in their next subscription box
Early access to new products
These little incentives can encourage customers to increase their order size so they can hit those reward milestones. Plus, it helps them stick around longer, which is a huge bonus for your business.
Ready to Increase Your AOV?
Boosting your Average Order Value doesn’t have to be complicated. With strategies like offering free shipping thresholds, using Shopify bundles to build a subscription box, and rewarding loyal customers, you’ll be well on your way to higher profits and happier shoppers. Don’t forget to leverage tools like automated payments and subscription management tools to make the process even smoother. Now, go make your store the best it can be - your future self will thank you!