10 Product Bundling Metrics Every Shopify Store Should Track

Product bundling is a powerful strategy for Shopify stores looking to maximize revenue and improve customer retention. When combined with a subscription model, bundling can boost recurring sales, enhance customer lifetime value, and create a seamless shopping experience.

In this blog, we’ll explore 10 crucial product bundling metrics that Shopify merchants should track to refine their bundling strategy and maximize revenue.

Key Metrics to Track for Successful Product Bundling

1. Best and Worst Sellers

Understanding your best-selling products helps you create high-value bundles that customers find attractive. On the other hand, bundling slow-moving inventory with popular items can improve sales while reducing excess stock.

2. Annual Growth Rate

Tracking the year-over-year sales growth of bundled products allows you to identify top performers. Pairing high-growth products with complementary items can further increase sales and customer satisfaction.

3. Profitability per SKU

Each product in a bundle should contribute to overall revenue. Evaluating profitability per SKU ensures you don’t compromise margins while offering discounts on bundled products.

4. Sales Volume of Bundles

Measuring the total number of bundles sold provides insights into demand. A low sales volume might indicate the need for better product pairing, improved marketing, or strategic price adjustments.

5. Revenue from Bundles

Comparing revenue from bundled products versus standalone sales helps determine the success of your strategy. If bundles generate a higher customer lifetime value (CLV), they’re an effective way to increase sales.

6. Average Order Value (AOV)

A well-executed product bundle Shopify strategy should drive up AOV. Monitoring AOV trends helps fine-tune bundling tactics, offering customers greater value while increasing store profitability.

7. Conversion Rate

If a bundle receives significant traffic but few purchases, its conversion rate may need improvement. Adjusting pricing, descriptions, or promotions can help optimize performance.

8. Customer Retention & Loyalty

Bundling strategies play a crucial role in enhancing customer loyalty by offering more value with each purchase. When combined with subscriptions, they encourage repeat purchases and long-term engagement. For merchants using a subscription management app on Shopify, subscription-based bundles can significantly improve retention by ensuring customers receive curated products regularly, increasing their lifetime value and boosting recurring revenue.

9. Bundle Profit Margins

Understanding the margins for each bundle is key to maintaining profitability. If discounts are too high, bundles may attract buyers but reduce overall profit.

10. Inventory Turnover Rate

Tracking how quickly bundled items sell compared to single-product sales helps optimize inventory management. A well-structured bundle can boost product movement and prevent overstock issues.

Final Thoughts

Optimizing product bundling requires a data-driven approach. By tracking these ten key metrics, businesses can refine their product bundle Shopify strategy for improved profitability, customer satisfaction, and long-term success.

Whether you’re offering physical products or subscription-based services, leveraging the right insights will help you maximize revenue while delivering better value to customers.